ABOUT OUR SHIRTS
Your new favorite.
Every shirt is carefully chosen to match the vibe of the line it belongs to. From midweight garment-dyed tees to lightweight everyday basics, each blank is hand-picked for fit, texture, and aesthetic. Printed using high-quality DTG, made to wear well, age beautifully, and feel like home.
VØID & LØRE
Our VØID and LØRE lines are printed exclusively on Comfort Colors 1717 shirts: 100% ring-spun U.S. cotton with a soft-washed finish that feels like an old favorite from day one. These shirts are midweight (6.1 oz) for substance without stiffness, and their tubular knit construction means no side seams, no twisting, just a consistent shape that lasts.
Comfort Colors garments are made by Gildan, a member of the U.S. Cotton Trust Protocol. That means the cotton used is ethically grown, sustainably sourced, and traceable from field to fabric; so you can wear it with confidence.
You'll find double-needle stitching throughout, a durable crew neckline, and a sewn-in twill label that adds structure without the scratch. It's everything you want from a statement piece: clean, unique, and made to outlast trends.
Each shirt is garment-dyed after construction, which is what gives it that rich, worn-in look and buttery-soft hand feel. This process also means no two shirts are exactly the same. You might notice slight variations in hue or tone between pieces. That’s the charm of it. Every shirt is one of a kind, just like you.
We’ve intentionally paired each design with select Comfort Colors shades that align with its aesthetic. These aren’t random blanks. They’re premium fabric canvases, curated for mood and meaning.
NØRM
Our NØRM line is made with everyday wear in mind. This collection is printed entirely on BELLA + CANVAS 3001 tees. These shirts are a lightweight (4.2 oz) blend of Airlume combed and ring-spun cotton. The fabric has a smooth surface, and a modern fit that feels relaxed without looking oversized. These are the shirts you’ll reach for on repeat.
All BELLA+CANVAS garments are produced in a no-sweatshop environment with a focus on ethical manufacturing and sustainability. They’re Platinum WRAP certified and a proud member of the Fair Labor Association, with responsible production facilities both in the U.S. and abroad.
Each tee features side seams for a consistent shape, shoulder taping for added structure, and a classic crew neckline that sits comfortably without feeling restrictive. The 3001 is preshrunk, true to size, and finished with a subtle heathered texture that gives it an effortlessly casual style.
We like to think of NØRM as your default setting. Go-anywhere, match-anything shirts designed for actual life. They’re soft, low-fuss, and always a solid choice. Easy to wear, easy to wash, and easy to replace when life happens.
Go out and get dirty. Have fun. Live life. Play with pets. Eat food. Cook. Create. You don’t have to worry about keeping these pristine, because the best days are the ones you don’t need to dress up to enjoy.
THE PRINT
We use high-resolution direct-to-garment (DTG) printing powered by Brother GTX technology. Subtle variations in print are totally normal and part of the charm. Each shirt is printed with OEKO-TEX-certified Innobella inks: water-based, eco-conscious, CPSIA-compliant, and Eco-Pass certified. These inks score 4.0 or higher on AATCC wash tests for durability and softness, so you can feel good about what you're wearing, inside and out.
Our VØID designs use large-format streetwear styled front prints (4200×4800 px) for bold impact. These aren’t your average left-chest logos. They’re full statement pieces. The print may feel a bit stiff at first, but it softens with wear and washing while keeping the vibrancy intact. LØRE designs are a bit smaller, and NØRM are the least ink heavy pieces in our lineup.
